The Language Blog | K International

Published On - January 15, 2020

Surinder Singh Inside Track, LabellingTags: Packaging Translation

Background to Sports Food Labelling Regulations

Back in 2014, an ad campaign by Lucozade was very eloquently entitled “Lucozade Sport vs Water.” In the video, two groups of athletes compete in an endurance running test on a treadmill. One group drinks water. The other drinks Lucozade. Eventually, the “water only” athletes give up one by ...

Connected Packaging: The Next Big Thing?

Published On - January 9, 2020

Surinder Singh Inside Track, Labelling, Retail InformationTags: Food Packaging, packaging, Retail

Connected Packaging: The Next Big Thing?

The increasingly complex challenges faced by today’s retail industry have been well documented of late – challenges which are often compounded when exporting. Brands and retailers need to address rapidly changing consumer behaviours and expectations, as well as respond to the pressures of sp...

Export Packaging: Does Yours Tick All the Boxes?

Published On - January 8, 2020

Cecilia M'Bengue Inside Track, Labelling, Retail InformationTags: Business, Food Packaging, packaging, Retail

Export Packaging: Does Yours Tick All the Boxes?

There’s no getting away from it: we live in a global marketplace. Despite some questioning the notion that globalisation is always for the common good, the vast majority of businesses will continue to look beyond their borders to grow revenues in line with their ambitions. Once the preserve of big...

Could Poor Label Translation Hurt Your Sales?

Published On - January 7, 2020

Agnieszka Animucka LabellingTags: poor label translation

Could Poor Label Translation Hurt Your Sales?

As global market opportunities continue to increase in part due to the growth trend in emerging markets, companies continue to benefit from investing in global reach and product exports. As well as adhering to packaging quality control regulations, which are often not clearly defined in developing ...

Translating Your Food Supplement Packaging

Published On - December 20, 2019

Surinder Singh Business Guide, Inside Track, Labelling, Retail InformationTags: Food, Food Packaging

Translating Your Food Supplement Packaging

Are you are a manufacturer of dietary supplements, functional drinks, or any other food with added health benefits? Congratulations- the whole world is now your potential marketplace. Over the last few years, health-conscious consumers have fallen out of love with the idea of “dieting” and start...

Published On - December 19, 2019

Surinder Singh Inside Track, Labelling, Retail InformationTags: packaging, Retail

International Packaging Regulations After Brexit

After a stormy three years, it appears that Brexit is finally set to become reality. The UK is expected to formally withdraw from the EU on 31 January 2020. Free trade agreements will come later. With the details of these agreements still unclear, international trade is facing a period of uncertai...

Published On - December 17, 2019

Surinder Singh LabellingTags: compliance, general merchandise, labelling

General Merchandise Labelling: An International Checklist

You’ve heard the saying “It’s what inside that counts”. When it comes to exporting products, that’s not entirely true. General merchandise labelling matters, and if your products are labelled with incorrect information or missing required information, you won’t be able to sell them in yo...

Published On - December 10, 2019

Richard Brooks Labelling, Retail

4 Examples of Badly-Translated General Merchandise Packaging

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Published On - December 10, 2019

Alicja Brady Uncategorized

7 of the Strangest Idioms from Around the World

Idioms are commonplace in almost all languages. But what may seem a normal thing to say in one country, can seem utterly bizarre when translated into another language. Some of those translations are hilarious, whilst others are downright strange. So whether the cat has got your tongue or something h...

Everything You Need to Know About Interpreting

Published On - November 27, 2019

Lucy Peach Interpreting

Everything You Need to Know About Interpreting

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