Linda Ward, Author at K International

Published On - May 16, 2019

6 Examples of Language and Technology in Museums

Whether as a result of increased immigration, increased international travel, or both, museums serve an increasingly multilingual audience. To create exhibits that excite and inform visitors in a variety of languages, some institutions are taking advantage of technologies like QR codes, apps, geoloc...

Published On - April 18, 2019

Linda Ward Copywriting, Language BlogTags: Marketing Translation

8 Important Truths About International Copywriting

Copywriting for international audiences is more complicated than you might think at first. Advertising and marketing copy depends on culturally and linguistically-specific factors to motivate the audience to act. For example, clever wordplay is challenging to translate, as is humour. These factors c...

How Transcription and Translation Preserves Our Audiovisual Heritage

Published On - November 5, 2018

Linda Ward Language Blog, TranscriptionTags: transcription

How Transcription and Translation Preserves Our Audiovisual Heritage

Did you know that 27 October was the World Day for Audiovisual Heritage? The goal of this observance is to “raise general awareness of the need to preserve and safeguard important audiovisual material for future generations.” “Audiovisual heritage” can include anything ...

5 Things Marketers Should Know About Cultural Diversity in Marketing

Published On - June 29, 2018

Linda Ward Copywriting, Language Blog, MarketingTags: international marketing, Transcreation

5 Things To Know About Cultural Diversity in Marketing

Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...

Published On - June 1, 2018

Linda Ward Language Blog, TranslationTags: Translation

5 Inspiring TED Talks About Translation

If you’re looking for inspiration or a new perspective on a particular topic, TED Talks are a fantastic resource. If you’re not familiar with TED, it’s an organisation that showcases “ideas worth spreading” through conferences that feature short talks from speakers arou...

GDPR Compliance- 6 Questions to Ask Your Translation Partner

Published On - May 24, 2018

Linda Ward Language Blog

GDPR Compliance- 6 Questions to Ask Your Translation Partner

The clock is ticking. On May 25th, the GDPR goes into effect. Want to stay in compliance? Of course, you do – those fines are no laughing matter! Even if you think you’re prepared, there’s one aspect you might have overlooked: translation! It’s not enough that your organisati...

Published On - April 23, 2018

Linda Ward Accessibility Services, Language BlogTags: Braille

A Brief History of Braille

If you want or need to make your content accessible to everyone in your audience, language alone may not be enough. Braille documents allow the visually impaired and blind to access vital information independently. But where did these raised dots come from? Today, let’s take a look at th...

6 Reasons Multilingual Content Marketing is More Important than You Think

Published On - March 30, 2017

Linda Ward Copywriting, Language BlogTags: website translation

6 Reasons Multilingual Content Marketing is More Important than You Think

Are you making the most of your content marketing efforts? If your business serves an international audience and doesn’t have a multilingual content marketing strategy, the answer is probably a big, fat “NO.” Is your content marketing strategy English-only? Do you (gasp) not have a...

Multilingual Transcription Helping Fight Climate Change

Published On - December 13, 2016

Linda Ward Inside Track, TranscriptionTags: Charity, transcription

Multilingual Transcription: Helping Fight Climate Change

It came out of the blue. A crack in the ice and then a surge of water rushing at 400m3 per second down the slopes of the high Andes towards the remote village of Keara in Bolivia. The sudden flood swept away crops, farm animals and pets, but spared the human population on the whole. […]...

7 International Marketing Campaigns That Failed to Translate

Published On - August 19, 2015

Linda Ward Copywriting, Inside Track, Language BlogTags: Business, Marketing, Transcreation

7 International Marketing Campaigns That Failed to Translate

We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience. Companies will often spend millions on...