Richard Brooks, Author at K International

Published On - March 5, 2020

Richard Brooks Language BlogTags: website translation

How to Win at Multilingual SEO in 2020

What if you threw a party and nobody came? That’s what it’s like to launch a new website when your customers can’t find you. And just because the Google gods have showered your English-language site with lots of organic traffic, that doesn’t mean that the foreign language v...

Published On - December 10, 2019

Richard Brooks Labelling, Retail

4 Examples of Badly-Translated General Merchandise Packaging

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Sign Language Interpreting at Music Events

Published On - September 5, 2019

Richard Brooks Accessibility Services, Interpreting, Sign LanguageTags: American Sign Language, ASL, British Sign Language, BSL, Interpreting, Sign Language

Sign Language Interpreting at Music Events

Sign language interpreters are becoming an increasingly common sight at major music events. The trend was brought to global attention by American Sign Language (ASL) Interpreter Amber Galloway Gallego, who signed Kendrick Lamar’s entire Lollapalooza set back in 2013. More recently, festivalgoers w...

Published On - July 31, 2019

Richard Brooks Labelling, Retail

Effects of Brexit on Food Labelling

How will food labelling change after Brexit? In this dragging post-referendum-before-Brexit period, with the results of the negotiations still largely unknown (exit at the end of October or extension? Deal or no deal?), all that is left to economists and business operators is forecasting future scen...

Published On - July 8, 2019

Richard Brooks Labelling, Language Blog, Retail, TranscreationTags: Transcreation

Translating Brand Names for International Success

Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...

The Netflix Guide to World Domination 5 Localisation Strategies to Steal

Published On - July 4, 2019

Richard Brooks Language Blog, Marketing

The Netflix Guide to World Domination: 5 Localisation Strategies to Steal

Not content with destroying legacy movie rental services like Blockbuster and convincing millions of people to stop paying for cable TV in the United States, in recent years Netflix has made international expansion the key to its continued success. The company operates in over 190 countr...

Published On - June 25, 2019

Richard Brooks Labelling, Language Blog, RetailTags: Food Packaging, Food Packaging Translation

How Natasha’s Law Will Affect Food Packaging in the UK

It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...

Published On - May 24, 2019

Richard Brooks Business, Language Blog

Language Consultancy Supercharging Your International Business

Language is the lifeblood of global businesses. As a result, you should seek to optimise your organisation’s translation processes just as you would any other business processes. That’s where language consultancy services come in. Here are four ways language consultancy can s...

Published On - May 8, 2019

Richard Brooks Interpreting, Language BlogTags: Interpreting

7 Types of Interpreting Services (and When to Use Them)

Are you looking for an interpreter? Different types of interpreting services are available to suit various business needs. If you’re not sure what type you’ll need, we’ve got you covered. Here are seven types of interpreting services and a rundown of when to use each type: Types ...

Published On - March 27, 2019

Richard Brooks Language BlogTags: localisation, Marketing

Shopify’s Localisation Strategies

Shopify, a Canadian e-commerce company that helps small businesses and startups sell products online, was founded in 2004. The startup made waves almost instantly and grew 10x in three years. Now that it’s 2019, how have they kept up the momentum? Two words: international expansion. Let’...