Inside Track Archives | K International

Published On - November 25, 2020

Richard Brooks Inside TrackTags: Google translate, Machine Translation

Machine Translation – A Potted History

The concept of machine translation has existed for centuries, but it was not until the early 1950s that it began to become a reality. Since then, machine translation has advanced significantly. However, it still cannot yet compete with the skill and finesse that a human mind can apply to translati...

Published On - March 11, 2020

Agnieszka Animucka Guides & Tips, Inside Track, Website LocalisationTags: international, localisation, Marketing, website translation

How to Translate your Website

So you want to translate your website? With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive. That’s competition for visitors, not just sales. Are you a business, blogger or...

Published On - January 15, 2020

Surinder Singh Inside Track, LabellingTags: Packaging Translation

Background to Sports Food Labelling Regulations

Back in 2014, an ad campaign by Lucozade was very eloquently entitled “Lucozade Sport vs Water.” In the video, two groups of athletes compete in an endurance running test on a treadmill. One group drinks water. The other drinks Lucozade. Eventually, the “water only” athletes give up one by ...

Connected Packaging: The Next Big Thing?

Published On - January 9, 2020

Surinder Singh Inside Track, Labelling, Retail InformationTags: Food Packaging, packaging, Retail

Connected Packaging: The Next Big Thing?

The increasingly complex challenges faced by today’s retail industry have been well documented of late – challenges which are often compounded when exporting. Brands and retailers need to address rapidly changing consumer behaviours and expectations, as well as respond to the pressures of sp...

Export Packaging: Does Yours Tick All the Boxes?

Published On - January 8, 2020

Mary Ravenna Inside Track, Labelling, Retail InformationTags: Business, Food Packaging, packaging, Retail

Export Packaging: Does Yours Tick All the Boxes?

There’s no getting away from it: we live in a global marketplace. Despite some questioning the notion that globalisation is always for the common good, the vast majority of businesses will continue to look beyond their borders to grow revenues in line with their ambitions. Once the preserve of big...

Translating Your Food Supplement Packaging

Published On - December 20, 2019

Surinder Singh Business Guide, Inside Track, Labelling, Retail InformationTags: Food, Food Packaging

Translating Your Food Supplement Packaging

Are you are a manufacturer of dietary supplements, functional drinks, or any other food with added health benefits? Congratulations- the whole world is now your potential marketplace. Over the last few years, health-conscious consumers have fallen out of love with the idea of “dieting” and start...

Published On - December 19, 2019

Surinder Singh Inside Track, Labelling, Retail InformationTags: packaging, Retail

International Packaging Regulations After Brexit

After a stormy three years, it appears that Brexit is finally set to become reality. The UK is expected to formally withdraw from the EU on 31 January 2020. Free trade agreements will come later. With the details of these agreements still unclear, international trade is facing a period of uncertai...

Published On - November 20, 2018

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Retail, Translation

Translating for Retail

If you are planning on exporting your brands abroad you will need to establish a partnership with a trusted provider of language services....

Published On - January 10, 2018

Richard Brooks Culture, Inside Track

Culture Guide for UAE

The United Arab Emirates (UAE) in Western Asia is made up of a federation of seven emirates: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain. Abu Dhabi serves as the capital, with each emirate ruled by its own monarch. The UAE offers a fascinating business environment. O...

Published On - December 19, 2017

Agnieszka Animucka Inside TrackTags: AB034, Business, Business Guide, Export Guide, UK Export Guide

Export Guide to Spain

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available righ...