Published On - March 6, 2020
Website Translation Mistakes: 8 Common Errors You Need to Fix Now
When it comes to website translation, there are plenty of resources out there for the DIY crowd. And yet, translating your website is trickier than it appears, and a poorly translated website does no favours for your brand or your business. Is your multilingual site not performing as well as you&...
Published On - March 5, 2020
How to Win at Multilingual SEO in 2020
What if you threw a party and nobody came? That’s what it’s like to launch a new website when your customers can’t find you. And just because the Google gods have showered your English-language site with lots of organic traffic, that doesn’t mean that the foreign language v...
Published On - July 8, 2019
Translating Brand Names for International Success
Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...
Published On - July 4, 2019
The Netflix Guide to World Domination: 5 Localisation Strategies to Steal
Not content with destroying legacy movie rental services like Blockbuster and convincing millions of people to stop paying for cable TV in the United States, in recent years Netflix has made international expansion the key to its continued success. The company operates in over 190 countr...
Published On - June 25, 2019
How Natasha’s Law Will Affect Food Packaging in the UK
It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...
Published On - June 12, 2019
Why Translation is Vital to Public Health
Public health campaigns are like a more benign form of advertising- instead of convincing the public to buy products, you’re trying to persuade them to change their habits. But when lives are on the line, transparent, credible communication is more critical than ever. If your audience speaks m...
Published On - May 24, 2019
Language Consultancy Supercharging Your International Business
Language is the lifeblood of global businesses. As a result, you should seek to optimise your organisation’s translation processes just as you would any other business processes. That’s where language consultancy services come in. Here are four ways language consultancy can s...
Published On - May 16, 2019
6 Examples of Language and Technology in Museums
Whether as a result of increased immigration, increased international travel, or both, museums serve an increasingly multilingual audience. To create exhibits that excite and inform visitors in a variety of languages, some institutions are taking advantage of technologies like QR codes, apps, geoloc...