Effects of Brexit on Food Labelling
How will food labelling change after Brexit? In this dragging post-referendum-before-Brexit period, with the results of the negotiations still largely unknown (exit at the end of October or extension? Deal or no deal?), all that is left to economists and business operators is forecasting future scen...
Translating Brand Names for International Success
Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...
How Natasha’s Law Will Affect Food Packaging in the UK
It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...
The A to Z of Retail Compliance: A Checklist
Compliance is one of the most intimidating parts of international retail. Around the world, retailers are coming under increased regulatory pressure from both governments and consumers. The more regions your business operates in, the more difficult it is to comply with all of the different regul...
Translating for Retail
If you are planning on exporting your brands abroad you will need to establish a partnership with a trusted provider of language services....
Fast Food, Localised
Food, even fast food, is a unique cultural experience. To be successful in a new country, all businesses need a localisation strategy to appeal to the people who live there, and that’s especially true in the food industry. Let’s take a trip around the world with four popular fast food ch...
What To Do If Your Products Are Stuck At the Border
Selling your products in another country sounds like a fantastic opportunity. In most cases, it is. However, it’s also more complicated than selling goods in just one country. Multilingual labelling is particularly tricky. Different regions have different requirements, and if your labels are f...
6 Major Shopping Days Around The World For International Business
In the United States, the holiday shopping season officially started on Friday, the day after Thanksgiving. Black Friday is one of the biggest shopping holidays in the world, but it’s certainly not the only one, or even the biggest one. If your business is marketing to international customers,...