The Language Blog | Page 6 of 114

The Apple School of International Marketing 5 Strategies Worth Stealing

Published On - August 10, 2018

Richard Brooks Copywriting, Language Blog, MarketingTags: Apple, international marketing

The Apple School of International Marketing: 5 Strategies Worth Stealing

Last week, Apple made history when it became the first US company worth $1 trillion. How did they do it? Certainly not by selling their products in only one country using only one language. In fact, since 2010, the share of Apple’s revenue generated outside of the United States has hover...

8 Critically Endangered Languages of South America

Published On - August 3, 2018

Alison Kroulek Language BlogTags: Endangered Languages

8 Critically Endangered Languages of South America

When you think of South American languages, you probably think of Spanish and Portuguese. But South America is actually one of the most linguistically diverse areas in the world, with over 448 languages from 37 different language families. Unfortunately, however, many of those languages may soon fal...

Published On - July 13, 2018

Sonica Janjuha Language Blog, Sign LanguageTags: BSL, Music, Sign Language

10 Amazing Sign Language Music Videos

Sign language interpretations of music used to hard to find. Fortunately, that’s changed over the past few years. More and more musicians have sign language interpreters performing at their events. Deaf artists are harnessing the power of Youtube to share their own sign language music videos o...

Published On - July 9, 2018

Agnieszka Animucka Language BlogTags: glossary, terminology

Translation Industry Terminology

Accredited translator A translator who has received accreditation from a professional institute such as the ITI or the ATA. Accreditation — a requirement for membership — is usually issued on the basis of examination and experience. Acrobat A family of programs from Adobe used for creating and v...

Published On - July 6, 2018

Alison Kroulek Language Blog

Families Around the World

We probably don’t have to tell you that families around the world come in many different shapes and sizes. No matter where you go or what language you speak, families are important. That’s why so many marketing campaigns and advertisements are centred around family, whether the goal is ...

5 Things Marketers Should Know About Cultural Diversity in Marketing

Published On - June 29, 2018

Linda Ward Copywriting, Language Blog, MarketingTags: international marketing, Transcreation

5 Things To Know About Cultural Diversity in Marketing

Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...

Published On - June 22, 2018

Richard Brooks Language Blog, Translation

Translation at the World Cup

The 2018 FIFA World Cup is happening now. The opening ceremonies were held on 14 June, and the final game will take place in Moscow on 15 July. Football is one of the world’s top sports, and the World Cup is by definition a multilingual event. The focus is on the players and the games, [&helli...

Refugees Around the World, and How Translators Can Help

Published On - June 20, 2018

Alison Kroulek Language Blog

Refugees Around the World, and How Translators Can Help

20 June is World Refugee Day. To mark the occasion, the UN is hosting events in cities and refugee camps around the world. The goal is to show support for refugees and to increase awareness of this global problem. With that in mind, here are some shocking statistics about refugees around the world,...

Published On - June 15, 2018

Alison Kroulek Language BlogTags: Holidays

Father’s Day Around The World

At least in the US and the UK, this Sunday is Father’s Day. It’s a day to celebrate all of the dads in your life. But have you ever wondered where the holiday came from? Or how it’s celebrated in other countries? Here are 10 facts about Father’s Day around the world. Father...

10 Hilarious Translation Fails From 2018

Published On - June 14, 2018

Richard Brooks Language BlogTags: #Fail, Translation Fail

10 Hilarious Translation Fails From 2018

Can you believe 2018 is already half over? A lot can happen in six short months, so it’s high time we took a look back at some of the funniest translation errors that have made us laugh this year. K International presents, for your amusement, the top 10 funniest translation fails of 2018 (...