The Language Blog | Page 6 of 116

Published On - April 18, 2019

Linda Ward Copywriting, Language BlogTags: Marketing Translation

8 Important Truths About International Copywriting

Copywriting for international audiences is more complicated than you might think at first. Advertising and marketing copy depends on culturally and linguistically-specific factors to motivate the audience to act. For example, clever wordplay is challenging to translate, as is humour. These factors c...

Published On - April 17, 2019

Alison Kroulek Culture, Language Blog

Hand Signals Around the World

Do you talk with your hands? Many people do. In fact, some researchers claim that up to 70% of human communication is accomplished through body language. Hand signals are a common type of nonverbal communication. But be careful when you’re travelling or addressing someone from another culture....

Published On - April 11, 2019

Cecilia M'Bengue Language Blog, TranscreationTags: Transcreation

5 Inspiring Transcreation Examples

How do brands large and small create advertising and marketing campaigns that work just as well in Japan as they do in the UK? When the audiences you’re addressing vary so widely, “one size fits all” marketing just won’t do. Transcreation is the process of recreating and ada...

Published On - March 27, 2019

Richard Brooks Language BlogTags: localisation, Marketing

Shopify’s Localisation Strategies

Shopify, a Canadian e-commerce company that helps small businesses and startups sell products online, was founded in 2004. The startup made waves almost instantly and grew 10x in three years. Now that it’s 2019, how have they kept up the momentum? Two words: international expansion. Let’...

5 Common Software Localisation Challenges

Published On - March 21, 2019

Richard Brooks Language Blog, Software Localisation

5 Common Software Localisation Challenges

These days, if the software you’re selling is in English only, your business is missing out, big-time. Software localisation is more challenging than it appears at first glance, but the potential rewards have never been bigger. Here are five common software localisation challenges and some str...

Published On - March 15, 2019

Richard Brooks Business, Language Blog

Translation Options for Businesses

Your Options for Translation Crowdsourcing? Machine translation? A language services provider? Which translation option is the right choice for your business? If you need translation help and you’re not sure what your alternatives are, we’re here to help. Here’s a rundown of the ...

Time Management and Punctuality Around the World

Published On - March 14, 2019

Richard Brooks Culture, Language BlogTags: Culture, Punctuality, Time Management

Time Management and Punctuality Around the World

Cultural differences affect all areas of life: everything from what we eat, to what we wear, to how we speak to each other. They also affect how we view time, deadlines and punctuality. So, here’s a practical guide to time management and punctuality around the world. Time Management and Pu...

6 Facts About Welsh Translation Organisations Need to Know

Published On - March 5, 2019

Richard Brooks Language Blog, Translation, WelshTags: Welsh

6 Facts About Welsh Translation

1 March was St. David’s Day in Wales. This day is the feast of St. David, the patron saint of Wales. However, it’s also traditionally a celebration of Welsh language and Welsh culture. With that in mind, here are six facts about Welsh translation organisations need to know. Over 70...

6 European languages that are not indo european

Published On - February 22, 2019

Richard Brooks Language Blog

Six European Languages That Are Not Indo-European

What does English have in common with Hindi? To the confused English-speaking traveller in India, not much. But the similarities are there, obvious enough if you look, in words that sound strikingly similar. That’s because both languages are part of the Indo-European language family. In fa...

How Foreign Language Music Is Taking Over the English-Speaking World

Published On - January 23, 2019

Richard Brooks Language Blog, Voice Over

Foreign Language Music Taking Over the English-Speaking World

In the US and the UK, English has long dominated the pop music charts. Even artists who didn’t speak English as a first language knew they had to sing in the English to attain popularity in these English-speaking countries. There have been exceptions, of course. But they were mostly singular o...