international Archives | K International

Published On - March 11, 2020

Agnieszka Animucka Guides & Tips, Inside Track, Website LocalisationTags: international, localisation, Marketing, website translation

How to Translate your Website

So you want to translate your website? With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive. That’s competition for visitors, not just sales. Are you a business, blogger or...

Published On - November 13, 2018

Cecilia M'Bengue Language Blog, RetailTags: Food, international, Retail

Fast Food, Localised

Food, even fast food, is a unique cultural experience. To be successful in a new country, all businesses need a localisation strategy to appeal to the people who live there, and that’s especially true in the food industry. Let’s take a trip around the world with four popular fast food ch...

Published On - August 10, 2015

Richard Brooks Language BlogTags: international

9 International Sporting Rivalries

The Chicago-based writer Sydney J. Harris once explained the difference between patriotism and nationalism as being the difference between being proud of what your country has done and being proud of your country no matter what it does. As a mindset (and, indeed, as a world view), the latter descrip...

Published On - January 29, 2015

Richard Brooks Inside TrackTags: Business, Guide, international

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the...

Published On - November 28, 2013

Richard Brooks Inside Track, RetailTags: international, Retail

The Secret to International Retail

The eCommerce Futures Conference recently brought together speakers from the likes of fashion retailers Coast and Hobbs and pure-plays such as sex toy specialist Lovehoney to discuss their latest endeavours in international expansion. Matt Curry, head of eCommerce at Lovehoney, said that for eCommer...